Capturing Value from Customers MCQs Quiz Online Tests pdf Download

Practice capturing value from customers MCQs, marketing MCQ for online test prep. Introduction to marketing quiz has multiple choice questions (MCQ), capturing value from customers quiz questions and answers as firm's performance can be better measured by, answer key with choices as current sales, customer equity, market share and both a and b for competitive viva exams prep, interview questions. Free study guide is to learn capturing value from customers quiz online with MCQs to practice test questions with answers.

MCQs on Capturing Value from Customers Quiz pdf Download

MCQ. Firm's performance can be better measured by

  1. Current sales
  2. Customer equity
  3. Market share
  4. Both a and b


MCQ. Customer classification depends on

  1. Potential profitability
  2. Projected loyalty
  3. Both a and b
  4. None of above


MCQ. Potential profitable but less loyal group is of

  1. Butterflies
  2. Strangers
  3. True friends
  4. Barnacles


MCQ. In 'Butterflies' group, customer needs and company's market offering has

  1. Good fit
  2. Little fit
  3. Strong fit
  4. Limited fit


MCQ. A company's future value of customer base is

  1. Share of customer
  2. Customer equity
  3. Customer lifetime value
  4. All of above