Capturing Value from Customers MCQs Quiz Online PDF Download

Learn capturing value from customers MCQs, marketing principles MCQ test for online learning. Introduction to marketing quiz has multiple choice questions (MCQ), capturing value from customers quiz questions and answers to practice as firm's performance can be better measured by, answer key help with choices as current sales, customer equity, market share and both a and b problem solving for viva, competitive exam preparation, interview questions. Free study guide is for online learning capturing value from customers quiz with MCQs to practice test questions with answers.

MCQs on Capturing Value from Customers Quiz PDF Download

MCQ. Firm's performance can be better measured by

  1. Current sales
  2. Customer equity
  3. Market share
  4. Both a and b

B

MCQ. The customer classification depends on

  1. Potential profitability
  2. Projected loyalty
  3. Both a and b
  4. None of above

C

MCQ. The potential profitable but less loyal group is of

  1. Butterflies
  2. Strangers
  3. True friends
  4. Barnacles

A

MCQ. In 'Butterflies' group, the customer needs and company's market offering has

  1. Good fit
  2. Little fit
  3. Strong fit
  4. Limited fit

A

MCQ. A company's future value of customer base is

  1. Share of customer
  2. Customer equity
  3. Customer lifetime value
  4. All of above

B