Marketing Research Process Quiz Questions and Answers PDF Download eBook
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"The fourth step in the marketing research process is", marketing research process Multiple Choice Questions (MCQ) with choices storing the findings, collecting the information, ignoring competitive prices, and analyzing the marketing information to learn online training courses. Learn conducting marketing research questions and answers with free online certification courses for best online business management degree.
Quiz on Marketing Research Process PDF Download eBook
MCQ: The fourth step in the marketing research process is
- collecting the information
- storing the findings
- ignoring competitive prices
- analyzing the marketing information
D
MCQ: The step of creating storyboard of each segment for testing the profitability of each segment is classified as
- acid test
- profitability test
- product positioning strategy
- segment attractiveness
A
MCQ: The process of identifying different competitive forces hierarchy is classified as
- market penetration
- market division
- market partitioning
- customer classification
C
MCQ: The total number of products that will be bought by defined set of customers for specific area is called
- market demand
- product demand
- services demand
- customer buying power
A
MCQ: The sales limit is expected because of increase in the marketing effort as compared to competitors is called as
- Company sales potential
- product sales potential
- market demand potential
- forecasted sales
A