Marketing Research Process Quiz Questions and Answers 91 PDF Download

Practice marketing research process quiz online, BBA marketing management test 91 for online courses, distance learning. Free marketing MCQs questions and answers to learn marketing research process MCQs with answers. Practice MCQs to test knowledge on marketing research process, what is organizational buying, business buying process, value pricing worksheets.

Free marketing research process course worksheet has multiple choice quiz question as unstructured technique that allows a possible range of responses is classified as with options quantitative measures, qualitative measures, open-ended questionnaire and close-ended questionnaire with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study conducting marketing research multiple choice questions based quiz question and answers.

Quiz on Marketing Research Process Quiz PDF Download Worksheet 91

Marketing Research Process Quiz

MCQ. The unstructured technique that allows a possible range of responses is classified as

  1. quantitative measures
  2. qualitative measures
  3. open-ended questionnaire
  4. close-ended questionnaire


What is Organizational Buying Quiz

MCQ. The process through which large organizations identify, choose and evaluate among the range of brands is classified as

  1. small buying
  2. procedure buying
  3. organizational buying
  4. large buying


Business Buying Process Quiz

MCQ. The individuals who request the need of purchasing something are classified as

  1. initiators
  2. users
  3. influencers
  4. providers


Value Pricing Quiz

MCQ. The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as

  1. perceived pricing
  2. everyday low pricing
  3. high low pricing
  4. value pricing


Marketing Research Process Quiz

MCQ. The questions in questionnaire with all the possible answers are provided and can be easily tabulated are called

  1. close-ended questions
  2. rating scale
  3. open-ended questions
  4. stratified sampling