Measuring Brand Equity Quiz Questions and Answers PDF Download eBook
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Quiz on Measuring Brand Equity PDF Download eBook
MCQ: The net present value of forecasted brand earnings is classified as
- brand value
- brand discount rate
- brand earnings
- brand responsiveness
A
MCQ: The person's specific traits that can be attributed to any brand are classified as
- brand personality
- personality
- self-goals
- self-values
A
MCQ: The name, symbol, design or combination of all of these with intention to differentiate products is classified as
- brand
- value products
- customized brands
- super brands
A
MCQ: The technical personnel of the Company is classified as
- initiators
- users
- influencers
- providers
C
MCQ: The type of goods that are tangible in nature and can be consumed in few uses are classified as
- durable goods
- non-durable goods
- services
- augmented goods
B