Customer Equity Quizzes Online MCQs PDF Download eBook
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"The brands used by retailers or distributors to attract large number of customer's are classified as", customer equity Multiple Choice Questions (MCQ) with choices bait brands, extract brands, retained brands, and lifetime brands to learn certification courses online. Learn creating brand equity questions and answers with free online certification courses for accredited online business schools.
Customer Equity Questions and Answers PDF Download eBook
MCQ: The brands used by retailers or distributors to attract large number of customer's are classified as
- extract brands
- bait brands
- retained brands
- lifetime brands
B
MCQ: The 'inbound or outbound logistics' are the part of value chains
- primary activities
- marketing activities
- financial activities
- raw material activities
A
MCQ: The brand association which can be made because of internal resources and feasible commitment is classified as
- desirability
- deliverability
- differentiability
- feasibility
B
MCQ: The companies that take risks and mistakes, have vision of future necessities and flexibility are considered as
- active firms
- proactive firms
- reactive firms
- responsive firms
B
MCQ: The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of
- determining demand
- select pricing objective
- analyzing prices of competitor's
- estimating costs
B