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MCQ: The deciders and buyers in companies are classified as
- evaluators
- approvers
- buyers
- selectors
B
MCQ: The organizational division which makes the decision on the amount of available resources is the part of
- corporate level
- division level
- business unit
- decision level
A
MCQ: The technique which is not included in co-branding is
- retail co-branding
- wholesale co-branding
- joint-venture co-branding
- multiple-sponsor co-branding
B
MCQ: In marketing, the 'Relative Employee Satisfaction' is best classified as
- internal marketing metrics
- perceived metrics
- quality metrics
- loyalty metrics
A
MCQ: The long-term social and economic changes on a highly large scale is classified as
- minor trends
- mega trends
- special followers
- introductory products
B