Marketing & Customer Value Quiz Questions and Answers 78 PDF Download

Practice marketing & customer value quiz, BBA marketing management quiz 78 for online learning. Free marketing MCQs questions and answers to practice marketing & customer value MCQs with answers. Practice MCQs to test knowledge on marketing and customer value, components of modern marketing information system, buying decision process - five stage model, brand strategy worksheets.

Free marketing & customer value worksheet has multiple choice quiz question as company, answer key with choices as customer acquisition process, market sensing process, crm process and all of above problem solving to test study skills. For online learning, viva help and jobs' interview preparation tips, study developing marketing strategies & plans multiple choice questions based quiz question and answers.

Quiz on Marketing & Customer Value Quiz PDF Download Worksheet 78

Marketing and Customer Value Quiz

MCQ. The Company

  1. customer acquisition process
  2. market sensing process
  3. CRM process
  4. all of above

D

Components of Modern Marketing information System Quiz

MCQ. The 'sales information systems' and 'customer data bases' are the part of company's

  1. external record
  2. private record
  3. public record
  4. internal record

D

Marketing and Customer Value Quiz

MCQ. In the value creation, 'choosing the value' phase includes

  1. segmentation
  2. targeting
  3. positioning
  4. all of above

D

Buying Decision Process - Five Stage Model Quiz

MCQ. The process, how the individual customer come to know about the market offering is classified as

  1. total set of brands
  2. brands awareness
  3. consideration set
  4. availability set

B

Brand Strategy Quiz

MCQ. The offering of all brands and the brand lines by a particular Company is considered as

  1. Company portfolio
  2. brand portfolio
  3. brand line portfolio
  4. corporate portfolio

B