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Marketing Research Process Questions and Answers PDF Download eBook
MCQ: The technique in which the people create picture of collage or other drawings to depict consumer's perceptions is called
- visualizations
- personifications
- laddering
- associations
A
MCQ: The tendency of interpreting useful information in a way that it fits customer's preconceptions is classified as
- planned attention
- selective distortion
- planned distortion
- planned retention
B
MCQ: The stronger the brand is, the discount rate is
- higher
- lower
- stable
- earned
B
MCQ: The list of company's major strategic alliances do not include
- product alliance
- promotional alliance
- pricing collaborations
- financial alliances
D
MCQ: The 'brand asset valuator' key pillars include
- relevance
- esteem
- energized differentiation
- all of the above
D