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Customer Value Hierarchy Quiz Questions 52 Tests pdf Download

Practice customer value hierarchy quizzes, BBA marketing management quiz 52 to learn. Free marketing MCQs questions and answers to learn customer value hierarchy MCQs with answers. Practice MCQs to test knowledge on customer value hierarchy, key psychological processes, five stage model in buying decision process, measuring brand equity, forecasting and demand measurement worksheets.

Free customer value hierarchy worksheet has multiple choice quiz questions as fundamental level of customer's value hierarchy is, answer key with choices as durable goods, no durable goods, core benefit and basic product to test study skills. For eLearning, study online product strategy setting multiple choice questions based quiz questions and answers.

Quiz on Customer Value Hierarchy Quiz pdf Download Worksheet 52

Customer Value Hierarchy Quiz

MCQ. Fundamental level of customer's value hierarchy is

  1. durable goods
  2. no durable goods
  3. core benefit
  4. basic product

C

Key Psychological Processes Quiz

MCQ. Marketer's must work hard in marketing type of

  1. selective ad watching
  2. selective noticing
  3. prepared distortion
  4. selective attention

D

Five Stage Model in Buying Decision Process Quiz

MCQ. Strategy which is used when buyers assume competing brands beneficial mistakenly is classified as

  1. competitive de-positioning
  2. competitive repositioning
  3. physiological de-positioning
  4. brand repositioning

A

Measuring Brand Equity Quiz

MCQ. Net present value is calculated by

  1. brand discount rate
  2. brand auditing
  3. brand personification
  4. total brand earnings0

A

Forecasting and Demand Measurement Quiz

MCQ. Distance between market potential and minimum demand is said to be

  1. price sensitivity
  2. market sensitivity
  3. market sensitivity of demand
  4. product sensitivity

C