Free MCQsLearn App Download - Cultivating Customer Relationships Quiz Questions and Answers PDF Download eBook
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Quiz on Cultivating Customer Relationships PDF Download eBook
MCQ: The aggregate value of customer's base is classified as
- shareholder value
- base value
- retention value
- marketer's base value
A
MCQ: The types of electronic procurement hubs are
- geographical hubs
- vertical hubs
- functional hubs
- both B and C
D
MCQ: The customer's activity which is often unpredictable and short lived is the best classified as
- marketing shade
- short-term marketing wave
- fad
- fade
C
MCQ: The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as
- reduction of discounts
- unbundling
- delayed quotation pricing
- escalator clauses
C
MCQ: The value proposition in which customer is focused, is the result of
- targeting
- positioning
- extract target
- segmenting
B