Components of Modern Marketing information System Quiz Questions and Answers PDF Download eBook
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Quiz on Components of Modern Marketing information System PDF Download eBook
MCQ: The marketing intelligence helps to gather
- data based on real happenings
- data based on results
- data based on raw materials
- data based on sales
A
MCQ: The total number of product items included in the product mix is classified as
- depth of product mix
- consistency of product mix
- width of product mix
- length of product mix
D
MCQ: The sales goals set for company division or product lines are referred as
- sales quota
- production quota
- demand potential
- marketing expenses quota
A
MCQ: The defense which supports possible counterattack of other marketer's is classified as
- counter defense
- offensive defense
- position defense
- flank defense
D
MCQ: The process of managing information about customers to maximize loyalty is said to be
- company relationship management
- supplier management
- retailer's management
- customer relationship management
D