Marketing Research Process Quizzes Online MCQs PDF Download eBook
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Marketing Research Process Questions and Answers PDF Download eBook
MCQ: The type of research in which researcher observes customer's databases and catalog purchases is said to be
- behavioral research
- experimental research
- survey groups
- focus group
B
MCQ: A company's ability to perform in more than one way, but competitor's cannot match is classified as
- comparative advantage
- competitive advantage
- announcing advantage
- relying advantage
B
MCQ: A company's survey to access people's knowledge, preferences and beliefs are classified as
- survey research
- focus group researcher
- ethnographic research
- observational research
A
MCQ: The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as
- reduction of discounts
- unbundling
- delayed quotation pricing
- escalator clauses
B
MCQ: The type of buyer and supplier relationship that are together in operational ways is classified as
- operational systems
- cooperative systems
- structural commitment
- structural adaptation
B