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Marketing Research Process Quizzes Online MCQs PDF Download eBook

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Marketing Research Process Questions and Answers PDF Download eBook

Marketing Research Process Quiz

MCQ: The type of research in which researcher observes customer's databases and catalog purchases is said to be

  1. behavioral research
  2. experimental research
  3. survey groups
  4. focus group

B

Developing Brand Positioning Quiz

MCQ: A company's ability to perform in more than one way, but competitor's cannot match is classified as

  1. comparative advantage
  2. competitive advantage
  3. announcing advantage
  4. relying advantage

B

Marketing Research Process Quiz

MCQ: A company's survey to access people's knowledge, preferences and beliefs are classified as

  1. survey research
  2. focus group researcher
  3. ethnographic research
  4. observational research

A

Initiating Price Increases Quiz

MCQ: The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as

  1. reduction of discounts
  2. unbundling
  3. delayed quotation pricing
  4. escalator clauses

B

Benefits of Vertical Coordination Quiz

MCQ: The type of buyer and supplier relationship that are together in operational ways is classified as

  1. operational systems
  2. cooperative systems
  3. structural commitment
  4. structural adaptation

B