Developing Brand Positioning Quizzes Online MCQs PDF Download eBook
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Developing Brand Positioning Questions and Answers PDF Download eBook
MCQ: The means of reconciling and conflicting customer's goals and create best solutions for customers is considered as
- straddle positioning
- straddle segmentation
- straddle targeting
- straddle points of parity
A
MCQ: The 'expectancy value model' is classified as
- compensatory model
- non compensatory model
- realistic model
- approached model
A
MCQ: The 'product-development strategy' is used to gain market share
- new products in new market
- current product in current market
- new products in current markets
- new products for new markets
C
MCQ: The industries which is centered as plastics, chemicals and papers are classified as
- vertical hubs
- horizontal hubs
- geographical hubs
- functional hubs
A
MCQ: When a group of six to ten people, considering specific demographics to discuss topic of interest, selected by researchers are classified as
- focus group
- group discussion
- demographically selected group
- psycho graphically selected group
A