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MCQ: The overall brand discount rate is equal to the sum of
- brand risk premium
- risk free rate
- brand earnings
- both A and B
D
MCQ: The number of acquisition and its prospect depends on
- add-on spending
- retention
- visualization
- acquisition
D
MCQ: The research instruments present to respondents consist a set of questions, are classified as
- technological devices
- random sample
- questionnaires
- stratified sample
C
MCQ: The slow economic and technological changes which influence for larger period of times is called
- super trend
- fabulous trend
- techno-socio trend
- mega trend
D
MCQ: The value of well-known brand is typically half of the firm's
- market finance
- market capitalization
- actual finance
- asset total value
B