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Key Psychological Processes Quiz Questions and Answers PDF Download eBook

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Quiz on Key Psychological Processes PDF Download eBook

Key Psychological Processes Quiz

MCQ: The process of tracing customer's motivation from instrumental to terminal ones is classified as

  1. laddering
  2. motivation hierarchy
  3. intentional hierarchy
  4. sampling hierarchy

A

Geographical Pricing Quiz

MCQ: The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as

  1. offset
  2. buy back arrangement
  3. barter
  4. compensation deal

A

Forecasting and Demand Measurement Quiz

MCQ: When the company's marketing expenditures affect its product sales, this is concluded as

  1. product-share
  2. sales response functions
  3. company market share
  4. potential customers

B

Brand Strategy Quiz

MCQ: When the bands are introduced to compete with the competitors thus the brands are classified as

  1. flankers
  2. competitive
  3. variant brand
  4. sub variant brands

A

Marketing Research Process Quiz

MCQ: In marketing, the 'commitment to goals' are classified as

  1. quality metrics
  2. loyalty metrics
  3. internal marketing metrics
  4. perceived metrics

C