Competitive Strategies for Market Leaders Quiz Questions 147 pdf Download

Practice BBA marketing management MCQ test 147 to learn competitive strategies for market leaders quiz online. Find questions to study marketing management quiz on competitive dynamics. Practice MCQs to test knowledge on competitive strategies for market leaders, forecasting and demand measurement, initiating price increases, branding strategy in marketing, marketing research process,.

Free study guide has multiple choice quiz questions as attack stage in which strategies cause gaps and then marketing gaps are filled is considered as with answering options bypass attack, guerilla attack, flank attack and frontal attack to test study skills. For e-learning, study online competitive dynamics multiple choice questions based quiz questions and answers.

Quiz on Competitive Strategies for Market Leaders - Worksheet 147

Competitive Strategies for Market Leaders Quiz

MCQ. Attack stage in which strategies cause gaps and then marketing gaps are filled is considered as

  1. bypass attack.
  2. guerilla attack.
  3. flank attack.
  4. frontal attack.

C

Forecasting and Demand Measurement Quiz

MCQ. Absolute limit of company's product demand is called

  1. product potential.
  2. market potential.
  3. demand.
  4. sales.

B

Initiating Price Increases Quiz

MCQ. Price increasing technique in which company stops giving special discounts to its customers is classified as

  1. unbundling.
  2. delayed quotation pricing.
  3. reduction of discounts.
  4. reduction of discounts.

D

Branding Strategy in Marketing Quiz

MCQ. Brand which is result of extension in brand or sub-brand is classified as

  1. brand extension.
  2. sub-brand.
  3. parent brand.
  4. product extension.

C

Marketing Research Process Quiz

MCQ. In making of questionnaire, 'open-ended question' includes

  1. word association.
  2. story completion.
  3. thematic appreciation test.
  4. all of above.

D

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