Customer Segmentation Quiz Questions and Answers 142 PDF Download

Practice customer segmentation quiz, BBA marketing management quiz 142 for online learning. Free marketing MCQs questions and answers to practice customer segmentation MCQs with answers. Practice MCQs to test knowledge on customer segmentation, service mix categories, marketing research process, devising branding strategy, industrial goods classification worksheets.

Free customer segmentation worksheet has multiple choice quiz question as consumers who are used to buy only brand all time are classified as, answer key with choices as shifting loyal, hard-core loyal, split loyal and switchers problem solving to test study skills. For online learning, viva help and jobs' interview preparation tips, study identifying market segments & targets multiple choice questions based quiz question and answers.

Quiz on Customer Segmentation Quiz PDF Download Worksheet 142

Customer Segmentation Quiz

MCQ. The consumers who are used to buy only brand all the time are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers


Service Mix Categories Quiz

MCQ. Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as

  1. tangible goods with accompanying services
  2. pure tangible goods
  3. pure services
  4. major service with minor goods


Marketing Research Process Quiz

MCQ. The technique of asking respondent's to complete the given story is called

  1. sentence completion
  2. story completion
  3. completely unstructured
  4. word association


Devising Branding Strategy Quiz

MCQ. The Company makes all products in different brand lines is classified as

  1. brand endorsement
  2. brand mix
  3. product mix
  4. category assortment


Industrial Goods Classification Quiz

MCQ. The capital items include

  1. component parts and materials
  2. equipment and installations
  3. maintenance and repair items
  4. operating supplies