Customer Segmentation Quiz Questions 142 Tests pdf Download

Practice customer segmentation quiz, BBA marketing management quiz 142 to learn. Free marketing MCQs questions and answers to learn customer segmentation MCQs with answers. Practice MCQs to test knowledge on customer segmentation, service mix categories, marketing research process, devising branding strategy, industrial goods classification worksheets.

Free customer segmentation worksheet has multiple choice quiz question as consumers who are used to buy only brand all time are classified as, answer key with choices as shifting loyal, hard-core loyal, split loyal and switchers to test study skills. For eLearning and interviews prep, study online identifying market segments & targets multiple choice questions based quiz question and answers.

Quiz on Customer Segmentation Quiz pdf Download Worksheet 142

Customer Segmentation Quiz

MCQ. Consumers who are used to buy only brand all time are classified as

  1. shifting loyal
  2. hard-core loyal
  3. split loyal
  4. switchers


Service Mix Categories Quiz

MCQ. Considering categories of services mix, tangible goods such as computers and automobile cars are classified as

  1. tangible goods with accompanying services
  2. pure tangible goods
  3. pure services
  4. major service with minor goods


Marketing Research Process Quiz

MCQ. Technique of asking respondent's to complete given story is called

  1. sentence completion
  2. story completion
  3. completely unstructured
  4. word association


Devising Branding Strategy Quiz

MCQ. Company makes all products in different brand lines is classified as

  1. brand endorsement
  2. brand mix
  3. product mix
  4. category assortment


Industrial Goods Classification Quiz

MCQ. Capital items include

  1. component parts and materials
  2. equipment and installations
  3. maintenance and repair items
  4. operating supplies