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Marketing Strategy Quizzes Online MCQs PDF Download eBook

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Marketing Strategy Questions and Answers PDF Download eBook

Marketing Strategy Quiz

MCQ: An ability to determine the marketing strategy to affect customer mind-set is considered as

  1. develop multiplier
  2. program multiplier
  3. market multiplier
  4. customer multiplier

B

Measuring Brand Equity Quiz

MCQ: The estimation of total brand value in financial terms are classified as

  1. brand audit
  2. brand tracking
  3. brand valuation
  4. liabilities evaluation

C

Devising Branding Strategy Quiz

MCQ: The specific brand lines supplied to specific retailers are classified as

  1. branded variants
  2. product variants
  3. sub-brand variants
  4. line variants

A

Service Mix Categories Quiz

MCQ: Considering the categories of services mix, the air travel with eatable is classified as

  1. tangible goods with accompanying services
  2. pure tangible goods
  3. pure services
  4. major service with minor goods

D

Marketing Research Process Quiz

MCQ: A coordinate collection of procedures, data, systems with supporting hardware and software is defined as

  1. marketing decision support system
  2. sampling decision support system
  3. planning support system
  4. marketing support system

A