Major Channel Alternatives Quiz Questions 130 pdf Download

Practice BBA marketing management MCQ test 130 to learn major channel alternatives quiz online. Find questions to study marketing management quiz on integrated marketing channels. Practice MCQs to test knowledge on major channel alternatives, devising branding strategy, customer value hierarchy, forecasting and demand measurement, participants: business buying process,.

Free study guide has multiple choice quiz questions as distribution strategy in which products are placed all possible outlets without considering number of outlets is classified as with answering options exclusive distribution, descriptive distribution, intensive distribution and selective distribution to test study skills. For e-learning, study online integrated marketing channels multiple choice questions based quiz questions and answers.

Quiz on Major Channel Alternatives - Worksheet 130

Major Channel Alternatives Quiz

MCQ. Distribution strategy in which products are placed all possible outlets without considering number of outlets is classified as

  1. exclusive distribution.
  2. descriptive distribution.
  3. intensive distribution.
  4. selective distribution.

C

Devising Branding Strategy Quiz

MCQ. Situation when consumers stop associations with brands or start less thinking of brand is classified as

  1. brand classification.
  2. brand association.
  3. brand dilution.
  4. brand prestige.

C

Customer Value Hierarchy Quiz

MCQ. In fourth level of customer value hierarchy, marketer converts expected products into

  1. expected products.
  2. basic product.
  3. augmented products.
  4. potential product.

C

Forecasting and Demand Measurement Quiz

MCQ. Estimated share of market in reference of company's product is called

  1. company demand.
  2. potential demand.
  3. estimated demand.
  4. minimum demand.

A

Participants: Business Buying Process Quiz

MCQ. Individuals or groups that influence buying decision and provide information of alternatives are classified as

  1. users.
  2. influencers.
  3. deciders.
  4. initiators.

B

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