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Major Channel Alternatives Quiz Questions 130 Tests pdf Download

Learn quiz on major channel alternatives, BBA marketing management quiz 130 to practice. Free marketing MCQs questions and answers to learn major channel alternatives MCQs with answers. Practice MCQs to test knowledge on major channel alternatives, devising branding strategy, customer value hierarchy, forecasting and demand measurement, participants: business buying process worksheets.

Free major channel alternatives worksheet has multiple choice quiz questions as distribution strategy in which products are placed all possible outlets without considering number of outlets is classified as, answer key with choices as exclusive distribution, descriptive distribution, intensive distribution and selective distribution to test study skills. For eLearning, study online integrated marketing channels multiple choice questions based quiz questions and answers.

Quiz on Major Channel Alternatives Quiz pdf Download Worksheet 130

Major Channel Alternatives Quiz

MCQ. Distribution strategy in which products are placed all possible outlets without considering number of outlets is classified as

  1. exclusive distribution
  2. descriptive distribution
  3. intensive distribution
  4. selective distribution

C

Devising Branding Strategy Quiz

MCQ. Situation when consumer's stop associations with brands or start less thinking of brand is classified as

  1. brand classification
  2. brand association
  3. brand dilution
  4. brand prestige

C

Customer Value Hierarchy Quiz

MCQ. In fourth level of customer value hierarchy, marketer converts expected products into

  1. expected products
  2. basic product
  3. augmented products
  4. potential product

C

Forecasting and Demand Measurement Quiz

MCQ. Estimated share of market in reference of company's product is called

  1. company demand
  2. potential demand
  3. estimated demand
  4. minimum demand

A

Participants: Business Buying Process Quiz

MCQ. Individuals or groups that influence buying decision and provide information of alternatives are classified as

  1. users
  2. influencers
  3. deciders
  4. initiators

B