What Influences Consumer Behavior Quiz Questions and Answers PDF Download eBook
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Quiz on What Influences Consumer Behavior PDF Download eBook
MCQ: The parents and siblings are the part of
- family orientation
- inspirational orientation
- group orientation
- opinion orientation
A
MCQ: The state which describes how well the market offering fulfill the customer's needs, is considered as
- brand imagery
- brand feelings
- brand salience
- brand performance
D
MCQ: The goods that are frequently and immediately bought by consumer's are classified as
- unsought goods
- specialty goods
- convenience goods
- shopping goods
C
MCQ: The goods that enter completely into manufacturing of the product are classified as
- supplies services
- materials and parts
- capital items
- business services
B
MCQ: The 'selective distortion' and 'selective attention' are the types of
- motivational process
- sampling process
- perceptual process
- technical process
C