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Marketing Research Process Questions and Answers PDF Download eBook

Practice Marketing Research Process trivia questions and answers, marketing research process quiz answers PDF to solve marketing management mock test 129 for online degrees. Practice Conducting Marketing Research trivia questions and answers, marketing research process Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free marketing research process MCQs, forecasting and demand measurement, competitive strategies for market leaders, marketing research process test prep for online colleges for business administration.

"In close-ended question in which the question with three or more possible answers is classified as", marketing research process Multiple Choice Questions (MCQ) with choices likert scale, semantic differential, multiple choice, and dichotomous to study online certification courses. Learn conducting marketing research questions and answers with free online certification courses for online BBA degree.

Trivia Quiz on Marketing Research Process PDF Download eBook

Marketing Research Process Quiz

MCQ: In close-ended question in which the question with three or more possible answers is classified as

  1. semantic differential
  2. Likert scale
  3. multiple choice
  4. dichotomous

C

Competitive Strategies for Market Leaders Quiz

MCQ: The marketing strategy in which the firm focuses on underlying generic need from current product is classified as

  1. market diversification
  2. market stretching
  3. market broadening
  4. market defense

C

Forecasting and Demand Measurement Quiz

MCQ: The products and services are perceived value as compared to the competitors is dependent on

  1. potential demand
  2. estimated demand
  3. company demand
  4. minimum demand

C

Forecasting and Demand Measurement Quiz

MCQ: The lower the product-penetration percentage, the

  1. higher the potential
  2. lower the potential
  3. higher the buying power
  4. lower the buying power

A

Differential Pricing Quiz

MCQ: The selling practice of companies in which company charges two or more prices without any difference in costs is classified as

  1. price functionality
  2. price rebates
  3. price discrimination
  4. price leadership

C