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Industrial Goods Classification Quizzes Online MCQs PDF Download eBook

Practice Industrial Goods Classification quiz questions, industrial goods classification multiple choice questions and answers PDF to prepare marketing management exam worksheet 125 for online certificate programs. Practice Product Strategy Setting quiz with answers, industrial goods classification Multiple Choice Questions (MCQ) to solve marketing test with answers for online marketing degree. Free industrial goods classification MCQs, maximizing customer lifetime value, targeted marketing, industrial goods classification test prep for business administration bachelor degree online.

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Industrial Goods Classification Questions and Answers PDF Download eBook

Industrial Goods Classification Quiz

MCQ: The portable factory and office equipment such as hand tools, desks and personal computers are classified as

  1. emergency items
  2. repair items
  3. equipment
  4. operating supplies

C

Targeted Marketing Quiz

MCQ: When the firm concentrates on serving needs of any specific customer group, it is considered as

  1. product specialization
  2. market specialization
  3. single product concentration
  4. mass customization

B

Maximizing Customer Lifetime Value Quiz

MCQ: The customer's lifetime purchases that generate the net present value of future profit streams is called

  1. customer lifetime value
  2. customer purchases value
  3. customer cost incurred
  4. customer relationships

A

Marketing Research Process Quiz

MCQ: In close-ended question, the use of scale having two bipolar words to record response of respondent's is classified as

  1. semantic differential
  2. Likert scale
  3. multiple choice
  4. dichotomous

A

Marketing Research Process Quiz

MCQ: The type of question which consists of an importance scale for some attributes and respondents is classified as

  1. semantic differential
  2. importance scale
  3. multidimensional scale
  4. least important scale

B