Institutional and Governments Markets Questions and Answers PDF Download eBook
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Trivia Quiz on Institutional & Governments Markets PDF Download eBook
MCQ: The purchases of schools, nursing homes, prisons and other institutions are classified as
- government markets
- consumer markets
- institutional markets
- business markets
C
MCQ: A company's monetary, time and energy cost, all are included in
- total customer cost
- psychological cost
- personal benefits
- image benefits
A
MCQ: In brand mantra, the process of making it relevant and meaningful is classified in the dimension of
- communication
- inspiring
- simplifying
- straddling
B
MCQ: In modified rebuy, the suppliers who want to protect their business are classified as
- modified suppliers
- new suppliers
- in-suppliers
- out-suppliers
C
MCQ: The information which are collected through observation, focus group and surveys are included in
- primary data sources
- secondary data sources
- external marketing
- internal marketing
A