Discounts and Allowances MCQ (Multiple Choice Questions) PDF - 2

MCQ 6: The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as

1. non-functional discount
2. functional discount
3. quantity discount
4. descriptive discount

MCQ 7: A person, who offers informal reviews or advice about specific category is called as

1. associative leader
2. inspiration leader
3. opinion leader
4. group leader

MCQ 8: The pricing technique used by sellers while selling individual products in bundles is

1. optional-feature pricing
2. pure bundling pricing
3. mixed bundling pricing
4. pure bundling pricing

MCQ 9: The non-significant social and economic marketing activity is called

1. fad
2. fade fashion
3. marketing shade
4. short-term marketing wave

MCQ 10: The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called

1. left-market stretch
2. down-market stretch
3. up-market stretch
4. Two-way stretch