Marketing Research Process Quiz Questions and Answers 175 PDF Download

Practice marketing research process quiz, BBA marketing management quiz 175 for online learning. Free marketing MCQs questions and answers to practice marketing research process MCQs with answers. Practice MCQs to test knowledge on marketing research process, maximizing customer lifetime value, characteristics of services worksheets.

Free marketing research process worksheet has multiple choice quiz question as in marketing, 'resource adequacy' is best classified as, answer key with choices as internal marketing metrics, perceived metrics, quality metrics and loyalty metrics problem solving to test study skills. For online learning, viva help and jobs' interview preparation tips, study conducting marketing research multiple choice questions based quiz question and answers.

Quiz on Marketing Research Process Quiz PDF Download Worksheet 175

Marketing Research Process Quiz

MCQ. In marketing, the 'resource adequacy' is the best classified as

  1. internal marketing metrics
  2. perceived metrics
  3. quality metrics
  4. loyalty metrics


Maximizing Customer Lifetime Value Quiz

MCQ. The technique which tries to identify real cost of serving an individual customer is called

  1. activity based accounting
  2. cost based accounting
  3. price based accounting
  4. turnover based accounting


Characteristics of Services Quiz

MCQ. To create fit between demand and supply, the non-peak demand, complementary services, differential pricing and reservations systems are the strategies of

  1. demand side
  2. supply side
  3. complementary side
  4. descriptive side