Cultivating Customer Relationships Quiz Questions and Answers 174 PDF Download

Practice cultivating customer relationships quiz online, BBA marketing management test 174 for online courses, distance learning. Free marketing MCQs questions and answers to learn cultivating customer relationships MCQs with answers. Practice MCQs to test knowledge on cultivating customer relationships, marketing research process, stages in buying process, co-branding and ingredient branding, brand strategy worksheets.

Free cultivating customer relationships course worksheet has multiple choice quiz question as any occasion on which brand or product is encountered by end customers is called with options customer touch point, company touch point, retailers touch point and relationship touch point with problems solving answer key to test study skills for online e-learning, viva help and jobs' interview preparation tips, study creating long-term loyalty relationships multiple choice questions based quiz question and answers.

Quiz on Cultivating Customer Relationships Quiz PDF Download Worksheet 174

Cultivating Customer Relationships Quiz

MCQ. Any occasion on which the brand or product is encountered by end customers is called

  1. customer touch point
  2. company touch point
  3. retailers touch point
  4. relationship touch point


Marketing Research Process Quiz

MCQ. The external marketing metrics consist of

  1. perceived quality and awareness
  2. customer loyalty and retention
  3. freedom to fall
  4. both a and b


Stages in Buying Process Quiz

MCQ. The cost reduction approach states that product components can be redesigned without affecting performance is classified as

  1. product value analysis
  2. product performance analysis
  3. product cost analysis
  4. product marketing analysis


Co-Branding and Ingredient Branding Quiz

MCQ. The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as

  1. mix branding
  2. optional branding
  3. ingredient branding
  4. line fill branding


Brand Strategy Quiz

MCQ. The strategy of using company brand name for every product is referred as

  1. house of products
  2. branded house strategy
  3. house of brands
  4. strategy house