Product Hierarchy Quiz Questions and Answers 119 PDF Download

Practice product hierarchy quiz, BBA marketing management quiz online 119 to learn. Free marketing MCQs questions and answers to learn product hierarchy MCQs with answers. Practice MCQs to test knowledge on product hierarchy, channel levels, purchasing or procurement process, setting price, initiating price increases worksheets.

Free product hierarchy worksheet has multiple choice quiz question as in product hierarchy, specific need that causes to seek existence of particular product family is classified as, answer key with choices as product line, product class, need family and product family problem solving to test study skills. For viva learning help and jobs' interview preparation tips, study online product strategy setting multiple choice questions based quiz question and answers.

Quiz on Product Hierarchy Quiz PDF Download Worksheet 119

Product Hierarchy Quiz

MCQ. In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as

  1. product line
  2. product class
  3. need family
  4. product family

C

Channel Levels Quiz

MCQ. In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as

  1. Two-level channel
  2. Three-level channel
  3. One-level channel
  4. Zero-level channel

B

Purchasing or Procurement Process Quiz

MCQ. The business buyers seek the benefits in economic, social and technical terms and in total classified as

  1. highest benefit package
  2. lowest benefit package
  3. medium benefit package
  4. initiating benefit package

A

Setting Price Quiz

MCQ. The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as

  1. push pricing strategy
  2. market penetration pricing
  3. market skimming pricing
  4. quality leadership pricing

C

Initiating Price Increases Quiz

MCQ. The factor which does not lead in product price increasing is

  1. cost inflation
  2. over demand
  3. anticipatory pricing
  4. predatory pricing

D