Product Strategy Setting Multiple Choice Questions Test 1 Tests pdf Download

Practice BBA marketing management test 1 with MCQ on product mix pricing test for online learning. Learn product strategy setting multiple choice questions (MCQ) on product mix pricing, product line length, services differentiation, co-branding and ingredient branding with answers. Free product strategy setting revision notes has answer key with choices as optional-feature pricing, by-product pricing, product line pricing and two-part pricing of multiple choice questions (MCQ) as product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as to test learning skills. Study to learn product mix pricing quiz questions to practice MCQ based online exam preparation test.

MCQ on Product Strategy Setting: Test 1 Quiz pdf Download

MCQ. Product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as

  1. by-product pricing
  2. optional-feature pricing
  3. product line pricing
  4. two-part pricing

C

MCQ. Pricing technique used by sellers while selling individual products in bundles is

  1. optional-feature pricing
  2. pure bundling pricing
  3. mixed bundling pricing
  4. pure bundling pricing

C

MCQ. Product line stretching in which company serves middle market wants, to enter in low priced product as well as high priced product line is called

  1. left-market stretch
  2. down-market stretch
  3. up-market stretch
  4. two-way stretch

D

MCQ. Factors that can help in differentiation of services include

  1. delivery and installation
  2. customer training and consultation
  3. ordering ease
  4. all of above

D

MCQ. Technique which is not included in co-branding is

  1. retail co-branding
  2. wholesale co-branding
  3. joint-venture co-branding
  4. multiple-sponsor co-branding

B

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