Integrated Marketing Channels Multiple Choice Questions Test 1 Tests pdf Download

Practice BBA marketing management test 1 with MCQ on multi channel marketing test for online learning. Learn integrated marketing channels multiple choice questions (MCQ) on multi channel marketing, scm value networks, channels importance, channel members terms and responsibility with answers. Free integrated marketing channels revision notes has answer key with choices as product integration, functional integration, channel integration and location integration of multiple choice questions (MCQ) as a providing preferred services by marketing channels to their customer in a collective way is classified as to test learning skills. Study to learn multi channel marketing quiz questions to practice MCQ based online exam preparation test.

MCQ on Integrated Marketing Channels: Test 1 Quiz pdf Download

MCQ. A providing preferred services by marketing channels to their customer in a collective way is classified as

  1. functional integration
  2. product integration
  3. channel integration
  4. location integration

C

MCQ. System in which company creates partnerships with different channels to deliver their market offering is classified as

  1. functional network
  2. predatory network
  3. hybrid network
  4. value network

D

MCQ. Strategy of marketing channel system in which company's sales force carry, promote and sell products to end users is classified as

  1. shallow strategy
  2. push strategy
  3. pull strategy
  4. bundle strategy

B

MCQ. Considering marketing channel system, strategies used by companies to manage intermediaries are

  1. push strategy
  2. pull strategy
  3. bundle strategy
  4. both a and b

D

MCQ. Guarantees of products by its manufacturers and offer payment terms are classified as

  1. price policy
  2. distribution policy
  3. conditions of sale
  4. territorial rights

C

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