Identifying Market Segments and Targets Multiple Choice Questions 1 PDF Download

Learn identifying market segments and targets multiple choice questions (MCQs), marketing management test 1 for online exams. Practice bases for segmenting consumer markets MCQs questions and answers on bases for segmenting consumer markets, segmentation marketing, consumer segmentation with answers. Free identifying market segments and targets quiz, online study guide has helping answer key with choices as thinkers , innovators , achievers and strivers of multiple choice questions as according to vals framework, consumer's dimension groups having high resources does not include to test learning skills for viva exam preparation and job's interview questions. Study to learn bases for segmenting consumer markets quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Identifying Market Segments and Targets Quiz PDF Download Test 1

MCQ. According to VALS framework, the consumer's dimension groups having high resources does not include

  1. innovators
  2. thinkers
  3. achievers
  4. strivers

D

MCQ. The young and impulsive people who seek excitement and variety can be the best

  1. innovators
  2. non-innovators
  3. experiences
  4. non-achievers

C

MCQ. The VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension

A

MCQ. The consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

B

MCQ. The people who seek products with functional or practical purposes are considered as

  1. makers
  2. destroyers
  3. non-makers
  4. non-destroyers

A