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Identifying Market Segments and Targets Multiple Choice Questions Test 1 pdf Download

Practice BBA marketing management test 1 with MCQ on bases for segmenting consumer markets online for learning. Practice identifying market segments and targets multiple choice questions (MCQ) on bases for segmenting consumer markets, segmentation marketing, consumer segmentation,. Free study guide has answering options thinkers, innovators, achievers and strivers of multiple choice questions (MCQ) as according to vals framework, consumers dimension groups having high resources does not include to test learning skills. Study to learn bases for segmenting consumer markets quiz questions to practice MCQ based online exam preparation test.

MCQ on Identifying Market Segments and Targets - Test 1

MCQ. According to VALS framework, consumers dimension groups having high resources does not include

  1. innovators.
  2. thinkers.
  3. achievers.
  4. strivers.

D

MCQ. Young and impulsive people who seek excitement and variety can be best

  1. innovators.
  2. non-innovators.
  3. experiences.
  4. non-achievers.

C

MCQ. VALS segmentation framework dimension 'consumer motivation' is classified as

  1. horizontal dimension.
  2. vertical dimension.
  3. stretch dimension.
  4. strength dimension.

A

MCQ. Consumers primary motivation does not include

  1. ideals.
  2. leadership.
  3. achievement.
  4. self-expression.

B

MCQ. People who seek products with functional or practical purposes are considered as

  1. makers.
  2. destroyers.
  3. non-makers.
  4. non-destroyers.

A

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