Developing Marketing Strategies and Plans Multiple Choice Questions 1 PDF Download

Practice developing marketing strategies and plans multiple choice questions (MCQs), marketing management test 1 for online exams. Practice corporate and division strategic planning MCQs questions and answers on corporate and division strategic planning, business unit strategic planning, marketing and customer value with answers. Free developing marketing strategies and plans quiz, online study guide has helping answer key with choices as customer needs, customer groups, technology and all of above of multiple choice questions as business can be defined in dimensions of to test learning skills for viva exam preparation and job's interview questions. Study to learn corporate and division strategic planning quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Developing Marketing Strategies and Plans Quiz PDF Download Test 1

MCQ. The business can be defined in the dimensions of

  1. customer groups
  2. customer needs
  3. technology
  4. all of above

D

MCQ. The design strategy of business includes

  1. marketing strategy
  2. technology strategy
  3. sourcing strategy
  4. all of above

D

MCQ. The first phase of value creation in sequence is

  1. choosing the value
  2. providing the value
  3. communicating the value
  4. making the superior product

A

MCQ. The organizational division which makes the decision on the amount of available resources is the part of

  1. corporate level
  2. division level
  3. business unit
  4. decision level

A

MCQ. The plausible representation of possible future based on assumptions is called

  1. scenario analysis
  2. market analysis
  3. segmentation analysis
  4. targeted factors

A