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Creating Long-term Loyalty Relationships Multiple Choice Questions Test 1 Tests pdf Download

Practice creating long-term loyalty relationships multiple choice questions (MCQs), marketing management test 1 online to learn. Practice cultivating customer relationships MCQs questions and answers on cultivating customer relationships, total customer satisfaction, building customer value, satisfaction and loyalty, customer databases and databases marketing with answers. Free creating long-term loyalty relationships quiz, online study guide has answer key with choices as frequency programs, customer's program, distribution programs and none of above of multiple choice questions (MCQ) as regular customers of company's products are rewarded by designed programs are classified as to test learning skills. Study to learn cultivating customer relationships quiz questions to practice MCQ based online exam preparation test.

MCQ on Creating Long-term Loyalty Relationships Quiz pdf Download Test 1

MCQ. Regular customers of company's products are rewarded by designed programs are classified as

  1. customer's program
  2. frequency programs
  3. distribution programs
  4. None of above

B

MCQ. A persons feeling of pleasure which results in products performance that match expectations is called

  1. satisfaction
  2. dissatisfaction
  3. distinctive proposition
  4. superior value

A

MCQ. Marketing messages that are based to respect consumer's wishes and willingness is classified as

  1. permission marketing
  2. supplier marketing
  3. customer specified marketing
  4. activity marketing

A

MCQ. Second step in 'customer value analysis' is

  1. assessing quantitative importance
  2. examining specific segment
  3. monitoring customer value
  4. identifying benefits

A

MCQ. Collection of individual customer comprehensive information which is accessible and actionable is classified as

  1. company database
  2. individual database
  3. customer database
  4. detailed database

C