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Creating Long-term Loyalty Relationships Multiple Choice Questions Test 1 pdf Download

Practice BBA marketing management test 1 with MCQ on cultivating customer relationships online for learning. Practice creating long-term loyalty relationships multiple choice questions (MCQ) on cultivating customer relationships, total customer satisfaction, building customer value, satisfaction and loyalty, customer databases and databases marketing,. Free study guide has answering options frequency programs, customers program, distribution programs and none of above of multiple choice questions (MCQ) as regular customers of company's products are rewarded by designed programs are classified as to test learning skills. Study to learn cultivating customer relationships quiz questions to practice MCQ based online exam preparation test.

MCQ on Creating Long-term Loyalty Relationships - Test 1

MCQ. Regular customers of company's products are rewarded by designed programs are classified as

  1. customers program.
  2. frequency programs.
  3. distribution programs.
  4. None of above.


MCQ. A persons feeling of pleasure which results in products performance that match expectations is called

  1. satisfaction.
  2. dissatisfaction.
  3. distinctive proposition.
  4. superior value.


MCQ. Marketing messages that are based to respect consumers wishes and willingness is classified as

  1. permission marketing.
  2. supplier marketing.
  3. customer specified marketing.
  4. activity marketing.


MCQ. Second step in 'customer value analysis' is

  1. assessing quantitative importance.
  2. examining specific segment.
  3. monitoring customer value.
  4. identifying benefits.


MCQ. Collection of individual customer comprehensive information which is accessible and actionable is classified as

  1. company database.
  2. individual database.
  3. customer database.
  4. detailed database.

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