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Creating Brand Equity Multiple Choice Questions Test 1 pdf Download

Practice BBA marketing management test 1 with MCQ on bva online for learning. Practice creating brand equity multiple choice questions (MCQ) on bva, devising branding strategy, what is brand equity,. Free study guide has answering options perceived esteem, esteem, energized esteem and energized similarities of multiple choice questions (MCQ) as in bva, measurement of loyalty perceptions and how well is brand respected ;is classified as to test learning skills. Study to learn bva quiz questions to practice MCQ based online exam preparation test.

MCQ on Creating Brand Equity - Test 1

MCQ. In BVA, measurement of loyalty perceptions and how well is brand respected ;is classified as

  1. esteem.
  2. perceived esteem.
  3. energized esteem.
  4. energized similarities.

A

MCQ. Relatively high priced brands offer by company are classified as

  1. low end prestige.
  2. high end prestige.
  3. open end prestige.
  4. close end prestige.

B

MCQ. Product or service that can be differentiated competitors but can satisfy same need is classified as

  1. customized brands.
  2. super brands.
  3. brand.
  4. value products.

C

MCQ. Endowment of products or services with power of specific name or logo is considered as

  1. branding.
  2. packaging.
  3. advertising.
  4. valuing.

A

MCQ. State which describes how well market offering fulfill customers needs is considered as

  1. brand imagery.
  2. brand feelings.
  3. brand salience.
  4. brand performance.

D

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