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Crafting Brand Positioning Multiple Choice Questions Test 1 pdf Download

Practice BBA marketing management test 1 with MCQ on developing brand positioning online for learning. Practice crafting brand positioning multiple choice questions (MCQ) on developing brand positioning, brand association,. Free study guide has answering options inspiration, communication, simplifying and straddling of multiple choice questions (MCQ) as in brand mantra, process of defining category and setting brand boundaries is classified in dimension of to test learning skills. Study to learn developing brand positioning quiz questions to practice MCQ based online exam preparation test.

MCQ on Crafting Brand Positioning - Test 1

MCQ. In brand mantra, process of defining category and setting brand boundaries is classified in dimension of

  1. communication.
  2. inspiration.
  3. simplifying.
  4. straddling.

A

MCQ. Company can create differentiation for its product with help of

  1. channel differentiation.
  2. image differentiation.
  3. employee differentiation.
  4. all of above.

D

MCQ. Company's ability to perform in more than one ways but competitors cannot match is classified as

  1. comparative advantage.
  2. competitive advantage.
  3. announcing advantage.
  4. relying advantage.

B

MCQ. Brand association which can be made with personal relevance is classified as

  1. differentiability.
  2. feasibility.
  3. desirability.
  4. deliverability.

C

MCQ. Brands attributes associations that are not unique but similar to some other brands are classified as

  1. points of disparity.
  2. points of parity.
  3. points of difference.
  4. similar attributes.

B

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