Conducting Marketing Research Multiple Choice Questions Test 1 pdf Download

Practice BBA marketing management test 1 with MCQ on total customer satisfaction online for learning. Practice conducting marketing research multiple choice questions (MCQ) on total customer satisfaction, marketing research process,. Free study guide has answering options perceived metrics, internal marketing metrics, quality metrics and loyalty metrics of multiple choice questions (MCQ) as in marketing, 'relative employee satisfaction' is best classified as to test learning skills. Study to learn total customer satisfaction quiz questions to practice MCQ based online exam preparation test.

MCQ on Conducting Marketing Research - Test 1

MCQ. In marketing, 'relative employee satisfaction' is best classified as

  1. internal marketing metrics.
  2. perceived metrics.
  3. quality metrics.
  4. loyalty metrics.


MCQ. Type of research in which finders use tools from social sciences disciplines is called

  1. ethnographic research.
  2. demographic research.
  3. psychographic research.
  4. geographical research.


MCQ. First step in marketing research process is to

  1. define problem.
  2. stating research objectives.
  3. deciding research approach.
  4. both a and b.


MCQ. In sampling plan, question 'To whom should we survey?' is part of

  1. sampling size.
  2. sampling procedure.
  3. sampling unit.
  4. sampling scale.


MCQ. A coordinate collection of procedures, data, systems with supporting hardware and software is defined as

  1. marketing decision support system.
  2. sampling decision support system.
  3. planning support system.
  4. marketing support system.

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