Conducting Marketing Research Multiple Choice Questions 1 PDF Download

Practice conducting marketing research multiple choice questions (MCQs), marketing management test 1 for online exams. Practice total customer satisfaction MCQs questions and answers on total customer satisfaction, marketing research process with answers. Free conducting marketing research quiz, online study guide has helping answer key with choices as perceived metrics, internal marketing metrics, quality metrics and loyalty metrics of multiple choice questions as in marketing, 'relative employee satisfaction' is best classified as to test learning skills for viva exam preparation and job's interview questions. Study to learn total customer satisfaction quiz questions with online learning MCQs for competitive exam preparation test.

MCQ on Conducting Marketing Research Quiz PDF Download Test 1

MCQ. In marketing, the 'relative employee satisfaction' is the best classified as

  1. internal marketing metrics
  2. perceived metrics
  3. quality metrics
  4. loyalty metrics


MCQ. The type of research in which the finders use tools from social sciences disciplines is called

  1. ethnographic research
  2. demographic research
  3. psychographic research
  4. geographical research


MCQ. The first step in marketing research process is to

  1. define problem
  2. stating research objectives
  3. deciding research approach
  4. both a and b


MCQ. In sampling plan, the question 'To whom should we survey?' is the part of

  1. sampling size
  2. sampling procedure
  3. sampling unit
  4. sampling scale


MCQ. A coordinate collection of procedures, data, systems with supporting hardware and software is defined as

  1. marketing decision support system
  2. sampling decision support system
  3. planning support system
  4. marketing support system