Marketing Research Process Multiple Choice Questions Online pdf eBooks Download

Learn marketing research process MCQs, online marketing management MCQ for test prep. Conducting marketing research quiz has multiple choice questions (MCQ), marketing research process quiz questions and answers as type of research in which finders use tools from social sciences disciplines is called, answer key help with choices as ethnographic research, demographic research, psychographic research and geographical research problem solving for viva, competitive exam preparation, interview questions. Free study guide is to practice marketing research process quiz online with MCQs to practice test questions with answers.

MCQs on Marketing Research Process Quiz pdf Download

MCQ. Type of research in which finders use tools from social sciences disciplines is called

  1. ethnographic research
  2. demographic research
  3. psychographic research
  4. geographical research

A

MCQ. First step in marketing research process is to

  1. define problem
  2. stating research objectives
  3. deciding research approach
  4. both a and b

D

MCQ. In sampling plan, question 'To whom should we survey?' is part of

  1. sampling size
  2. sampling procedure
  3. sampling unit
  4. sampling scale

C

MCQ. A coordinate collection of procedures, data, systems with supporting hardware and software is defined as

  1. marketing decision support system
  2. sampling decision support system
  3. planning support system
  4. marketing support system

A

MCQ. Approaches, used to measure marketing productivity are

  1. marketing metrics
  2. marketing mix modelings
  3. marketing equity
  4. both a and b

D