Marketing Research Process MCQs Quiz Online PDF Download

Practice marketing research process MCQs, marketing management test for online courses learning and test prep. Conducting marketing research quiz has multiple choice questions (MCQ), marketing research process quiz questions and answers to learn.

Marketing management practice test MCQ on type of research in which finders use tools from social sciences disciplines is called with options ethnographic research, demographic research , psychographic research and geographical research problem solving skills for viva, competitive exam prep, interview questions with answer key. Free study guide is for online learning marketing research process quiz with MCQs to practice test questions with answers.

MCQs on Marketing Research Process Quiz PDF Download

MCQ. The type of research in which the finders use tools from social sciences disciplines is called

  1. ethnographic research
  2. demographic research
  3. psychographic research
  4. geographical research


MCQ. The first step in marketing research process is to

  1. define problem
  2. stating research objectives
  3. deciding research approach
  4. both a and b


MCQ. In sampling plan, the question 'To whom should we survey?' is the part of

  1. sampling size
  2. sampling procedure
  3. sampling unit
  4. sampling scale


MCQ. A coordinate collection of procedures, data, systems with supporting hardware and software is defined as

  1. marketing decision support system
  2. sampling decision support system
  3. planning support system
  4. marketing support system


MCQ. The approaches, used to measure marketing productivity are

  1. marketing metrics
  2. marketing mix modelings
  3. marketing equity
  4. both a and b