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BVA MCQs Quiz Online Tests pdf Download

Practice MCQs on bva, marketing MCQs for online test prep. Creating brand equity quiz has multiple choice questions (MCQ), bva quiz questions and answers as in bva, measurement of loyalty perceptions and how well brand is respected is classified as, answer key with choices as esteem, perceived esteem, energized esteem and energized similarities for competitive exam prep. Free study guide is to learn bva quiz online with MCQs to practice test questions with answers.

MCQs on BVA Quiz pdf Download

MCQ. In BVA, measurement of loyalty perceptions and how well brand is respected is classified as

  1. esteem
  2. perceived esteem
  3. energized esteem
  4. energized similarities

A

MCQ. In BVA, measurement of customer's awareness of brand is classified as

  1. knowledge
  2. perceived knowledge
  3. energized knowledge
  4. brand knowledge

A

MCQ. In BVA, measurement of breadth of brand's appeal and its appropriateness is classified as

  1. perceived relevance
  2. relevance
  3. perceived appropriateness
  4. energized relevance

B

MCQ. In BVA, degree through which brand is seen different with its perceived leadership and momentum is classified as

  1. energized differentiation
  2. energized similarities
  3. perceived differences
  4. perceived similarities

A