Building Customer Value, Satisfaction and Loyalty MCQs Quiz Online PDF Download

Practice building customer value, satisfaction and loyalty MCQs, marketing management MCQ test for online learning. Creating long-term loyalty relationships quiz has multiple choice questions (MCQ), building customer value, satisfaction and loyalty quiz questions and answers to practice as second step in 'customer value analysis' is, answer key help with choices as assessing quantitative importance, examining specific segment, monitoring customer value and identifying benefits problem solving for viva, competitive exam preparation, interview questions. Free study guide is for online learning building customer value, satisfaction and loyalty quiz with MCQs to practice test questions with answers.

MCQs on Building Customer Value, Satisfaction and Loyalty Quiz PDF Download

MCQ. The second step in 'customer value analysis' is

  1. assessing quantitative importance
  2. examining specific segment
  3. monitoring customer value
  4. identifying benefits

A

MCQ. The whole cluster of benefits when company promises to deliver through its market offering is called

  1. value proposition
  2. customer proposition
  3. product proposition
  4. brand proposition

A

MCQ. The third step in the customer's value analysis is

  1. assessing the attributes importance
  2. assessing the company's performance
  3. monitoring competitor
  4. both b and c

D

MCQ. All the costs customer expects to incur to buy any market offering is called

  1. total economic cost
  2. total functional cost
  3. total customer cost
  4. total functional cost

C

MCQ. A company's monetary, time and energy cost, all are included in

  1. total customer cost
  2. psychological cost
  3. personal benefits
  4. image benefits

A