Building Customer Value, Satisfaction and Loyalty MCQs Test Online pdf Download

Practice MCQs on building customer value, satisfaction and loyalty with marketing tests for online test prep and learning. Free study guide has multiple choice questions (MCQ) with building customer value, satisfaction and loyalty quiz as second step in 'customer value analysis' is, answering options assessing quantitative importance, examining specific segment, monitoring customer value and identifying benefits for exam prep. Study to learn building customer value, satisfaction and loyalty quiz online with MCQs to practice test questions with answers.

MCQs on Building Customer Value, Satisfaction and Loyalty

MCQ. Second step in 'customer value analysis' is

  1. assessing quantitative importance.
  2. examining specific segment.
  3. monitoring customer value.
  4. identifying benefits.

A

MCQ. Whole cluster of benefits when company promises to deliver through its market offering is called

  1. value proposition.
  2. customer proposition.
  3. product proposition.
  4. brand proposition.

A

MCQ. Third step in customer's value analysis

  1. assessing attributes importance.
  2. assessing company's performance.
  3. monitoring competitors performance.
  4. both b and c.

D

MCQ. All costs customer expects to incur to buy any market offering is called

  1. total economic cost.
  2. total functional cost.
  3. total customer cost.
  4. total functional cost.

C

MCQ. Company's monetary, time and energy cost, all are included in

  1. total customer cost.
  2. psychological cost.
  3. personal benefits.
  4. image benefits.

A

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