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Building Customer Value, Satisfaction and Loyalty MCQs Quiz Online Tests pdf Download

Practice MCQs on building customer value, satisfaction and loyalty, marketing MCQs for online test prep. Creating long-term loyalty relationships quiz has multiple choice questions (MCQ), building customer value, satisfaction and loyalty quiz questions and answers as second step in 'customer value analysis' is, answer key with choices as assessing quantitative importance, examining specific segment, monitoring customer value and identifying benefits for competitive exam prep. Free study guide is to learn building customer value, satisfaction and loyalty quiz online with MCQs to practice test questions with answers.

MCQs on Building Customer Value, Satisfaction and Loyalty Quiz pdf Download

MCQ. Second step in 'customer value analysis' is

  1. assessing quantitative importance
  2. examining specific segment
  3. monitoring customer value
  4. identifying benefits

A

MCQ. Whole cluster of benefits when company promises to deliver through its market offering is called

  1. value proposition
  2. customer proposition
  3. product proposition
  4. brand proposition

A

MCQ. Third step in customer's value analysis is

  1. assessing attributes importance
  2. assessing company's performance
  3. monitoring competitor
  4. both b and c

D

MCQ. All costs customer expects to incur to buy any market offering is called

  1. total economic cost
  2. total functional cost
  3. total customer cost
  4. total functional cost

C

MCQ. A company's monetary, time and energy cost, all are included in

  1. total customer cost
  2. psychological cost
  3. personal benefits
  4. image benefits

A