Brand Strategy MCQs Quiz Online PDF Download

Learn brand strategy MCQs, marketing management MCQ test for online learning. Creating brand equity quiz has multiple choice questions (MCQ), brand strategy quiz questions and answers to practice as strategy of using individual family brand names is referred as, answer key help with choices as house of brands , strategy house, house of products and extended strategy problem solving for viva, competitive exam preparation, interview questions. Free study guide is for online learning brand strategy quiz with MCQs to practice test questions with answers.

MCQs on Brand Strategy Quiz PDF Download

MCQ. The strategy of using individual family brand names is referred as

  1. house of brands
  2. strategy house
  3. house of products
  4. extended strategy

A

MCQ. The branding strategies alternatively use by the marketer's does not include

  1. individual brand names
  2. company brand name
  3. sub-brand name
  4. variant brands

D

MCQ. The offering of all brands and the brand lines by a particular Company is considered as

  1. Company portfolio
  2. brand portfolio
  3. brand line portfolio
  4. corporate portfolio

B

MCQ. In designing the brand portfolio, the focus is always on

  1. maximum market coverage
  2. minimum market coverage
  3. categorize market coverage
  4. brand house coverage

A

MCQ. When the bands are introduced to compete with the competitor

  1. flankers
  2. competitive
  3. variant brand
  4. sub variant brands

A