Brand Strategy MCQs Test Online pdf Download

Practice MCQs on brand strategy with marketing tests for online test prep and learning. Free study guide has multiple choice questions (MCQ) with brand strategy quiz as strategy of using individual family brand names is referred as, answering options house of brands, strategy house, house of products and extended strategy for exam prep. Study to learn brand strategy quiz online with MCQs to practice test questions with answers.

MCQs on Brand Strategy

MCQ. Strategy of using individual family brand names is referred as

  1. house of brands.
  2. strategy house.
  3. house of products.
  4. extended strategy.

A

MCQ. Branding strategies alternatively use by marketers does not include

  1. individual brand names.
  2. company brand name.
  3. sub-brand name.
  4. variant brands.

D

MCQ. Offering of all brands and brand lines by a particular company is considered as

  1. company portfolio.
  2. brand portfolio.
  3. brand line portfolio.
  4. corporate portfolio.

B

MCQ. In designing brand portfolio, focus is always on

  1. maximum market coverage.
  2. minimum market coverage.
  3. categorize market coverage.
  4. brand house coverage.

A

MCQ. When bands are introduced to compete with competitors thus brands are classified as

  1. flankers.
  2. competitive.
  3. variant brand.
  4. sub variant brands.

A

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