Learn Marketing Management Online Notes & Technology Articles

Brand Strategy MCQs Quiz Online Tests pdf Download

Practice MCQs on brand strategy, marketing MCQs for online test prep. Creating brand equity quiz has multiple choice questions (MCQ), brand strategy quiz questions and answers as strategy of using individual family brand names is referred as, answer key with choices as house of brands, strategy house, house of products and extended strategy for competitive exam prep. Free study guide is to learn brand strategy quiz online with MCQs to practice test questions with answers.

MCQs on Brand Strategy Quiz pdf Download

MCQ. Strategy of using individual family brand names is referred as

  1. house of brands
  2. strategy house
  3. house of products
  4. extended strategy

A

MCQ. Branding strategies alternatively use by marketer's does not include

  1. individual brand names
  2. company brand name
  3. sub-brand name
  4. variant brands

D

MCQ. Offering of all brands and brand lines by a particular Company is considered as

  1. Company portfolio
  2. brand portfolio
  3. brand line portfolio
  4. corporate portfolio

B

MCQ. In designing brand portfolio, focus is always on

  1. maximum market coverage
  2. minimum market coverage
  3. categorize market coverage
  4. brand house coverage

A

MCQ. When bands are introduced to compete with competitor

  1. flankers
  2. competitive
  3. variant brand
  4. sub variant brands

A