Bases for Segmenting Consumer Markets Multiple Choice Questions Online pdf eBooks Download

Learn bases for segmenting consumer markets MCQs, online marketing management MCQ for test prep. Identifying market segments and targets quiz has multiple choice questions (MCQ), bases for segmenting consumer markets quiz questions and answers as according to vals framework, consumer's dimension groups having high resources does not include, answer key with choices as innovators, thinkers, achievers and strivers problem solving for viva, competitive exam preparation, interview questions. Free study guide is to practice bases for segmenting consumer markets quiz online with MCQs to practice test questions with answers.

MCQs on Bases for Segmenting Consumer Markets Quiz pdf Download

MCQ. According to VALS framework, consumer's dimension groups having high resources does not include

  1. innovators
  2. thinkers
  3. achievers
  4. strivers

D

MCQ. VALS segmentation framework dimension 'consumer motivation' is classified as

  1. horizontal dimension
  2. vertical dimension
  3. stretch dimension
  4. strength dimension

A

MCQ. Consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

B

MCQ. According to VALS framework, consumer's dimension groups with lower resources does not include

  1. makers
  2. survivors
  3. thinkers
  4. believers

B

MCQ. VALS segmentation framework dimension 'consumer resources' is classified as

  1. stretch dimension
  2. strength dimension
  3. horizontal dimension
  4. vertical dimension

D