Bases for Segmenting Consumer Markets MCQs Test Online pdf Download

Practice MCQs on bases for segmenting consumer markets with marketing tests for online test prep and learning. Free study guide has multiple choice questions (MCQ) with bases for segmenting consumer markets quiz as according to vals framework, consumers dimension groups having high resources does not include, answering options innovators, thinkers, achievers and strivers for exam prep. Study to learn bases for segmenting consumer markets quiz online with MCQs to practice test questions with answers.

MCQs on Bases for Segmenting Consumer Markets

MCQ. According to VALS framework, consumers dimension groups having high resources does not include

  1. innovators.
  2. thinkers.
  3. achievers.
  4. strivers.

D

MCQ. VALS segmentation framework dimension 'consumer motivation' is classified as

  1. horizontal dimension.
  2. vertical dimension.
  3. stretch dimension.
  4. strength dimension.

A

MCQ. Consumers primary motivation does not include

  1. ideals.
  2. leadership.
  3. achievement.
  4. self-expression.

B

MCQ. According to VALS framework, consumers dimension groups with lower resources does not include

  1. makers.
  2. survivors.
  3. thinkers.
  4. believers.

B

MCQ. VALS segmentation framework dimension 'consumer resources' is classified as

  1. stretch dimension.
  2. strength dimension.
  3. horizontal dimension.
  4. vertical dimension.

D

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