Bases for Segmenting Consumer Markets MCQs Quiz Online PDF Download

Practice bases for segmenting consumer markets MCQs, marketing management MCQ test for online learning. Identifying market segments and targets quiz has multiple choice questions (MCQ), bases for segmenting consumer markets quiz questions and answers to practice as according to vals framework, consumer's dimension groups having high resources does not include , answer key help with choices as innovators , thinkers , achievers and strivers problem solving for viva, competitive exam preparation, interview questions. Free study guide is for online learning bases for segmenting consumer markets quiz with MCQs to practice test questions with answers.

MCQs on Bases for Segmenting Consumer Markets Quiz PDF Download

MCQ. According to VALS framework, the consumer's dimension groups having high resources does not include

  1. innovators
  2. thinkers
  3. achievers
  4. strivers

D

MCQ. The VALS segmentation framework dimension 'consumer motivation' is classified as

  1. the horizontal dimension
  2. the vertical dimension
  3. the stretch dimension
  4. the strength dimension

A

MCQ. The consumer's primary motivation does not include

  1. ideals
  2. leadership
  3. achievement
  4. self-expression

B

MCQ. According to VALS framework, the consumer's dimension groups with lower resources does not include

  1. makers
  2. survivors
  3. thinkers
  4. believers

B

MCQ. The VALS segmentation framework dimension 'consumer resources' is classified as

  1. the stretch dimension
  2. the strength dimension
  3. the horizontal dimension
  4. the vertical dimension

D