Attitude Formation MCQs Test Online pdf Download
Practice MCQs on attitude formation with marketing tests for online test prep and learning. Free study guide has multiple choice questions (MCQ) with attitude formation quiz as celebrity endorsements and objects that bring positive feeling in attitude formation of customers is classified in, answering options central cues, value cues, peripheral cues and value route for exam prep. Study to learn attitude formation quiz online with MCQs to practice test questions with answers.
MCQs on Attitude Formation
MCQ. Celebrity endorsements and objects that bring positive feeling in attitude formation of customers is classified in
- central cues.
- value cues.
- peripheral cues.
- value route.
MCQ. Influential model of attitude change and attitude formation is
- elaboration likelihood model.
- value likelihood model.
- expectancy elaboration model.
- value elaboration model.
MCQ. All brand's related thoughts, images, experiences and attitudes towards a particular brand is classified as
- word associations.
- sentence associations.
- company associations.
- brand associations.
MCQ. Points of attitude formation that customer evaluates by combining negatives and positives of brands are classified as
- expectancy value model.
- belief based model.
- need based model.
- want based model.